Assalamu alaikum,
I work as a content writer and strategist. I do not run the business or control its financial or technical structure. My role is limited to writing educational and brand content.
A client I may work with runs a platform focused on luxury watches and other high-end items. The platform organizes limited “drops” where users buy tickets for a chance to win a luxury item. The odds, ticket limits, and rules are clearly shown, and winners are publicly announced.
I would not be handling payments, setting odds, running the draws, or encouraging reckless spending. My work would focus on explaining the product, sharing the brand vision, and writing general content about watches, ambition, and personal progress.
My question is: Is it permissible (halal) for me to provide content writing and branding services for such a platform, given that I am not directly involved in the ticket sales, draw mechanics, or financial operations?
JazakAllahu khairan.
